Kierra Emerson
Marketing Engineer Marketing, Communications & Digital Strategy- Education
- Digital Marketing, M.S. - Georgia Institute of Technology
- Business Intelligence, M.S. - Full Sail University
- Packaging Engineering, B.S. - Michigan State University
- Biography
Kierra is the Marketing Engineer at The Graduate School, having joined the team in 2023. With a wealth of experience from top companies like Coca-Cola, Target and Publix, she brings a dynamic approach to higher education marketing. Kierra's expertise lies in strategic campaign development, particularly in paid ad campaigns for platforms such as Meta, Instagram and Google AdWords, significantly boosting the university's brand visibility and reach. In addition to managing the weekly online marketing data dashboard with Power BI, she orchestrates program-specific and general ad campaigns that drive graduate enrollments for online and campus programs. She oversees the online.gsu.edu blog and facilitates interdepartmental communications to ensure unified marketing strategies. Kierra holds a B.S. in Packaging Engineering from Michigan State University, as well as M.S. degrees in Business Intelligence and Digital Marketing.